UX/UI Hub
Foster Engagement Among UX/UI Design Students and Professionals
Transforming an UX/UI Event-Based App Into a Resource Hub
Vitamina K is a Switzerland based design firm that consults and develops its own no code applications. The company needs support for its existing app, UX/UI Events, which is an app that lists out the leading UX events around the world. I was tasked along with another designer to add new features, such as incorporating a job board and networking options to foster engagement among junior designers.
Role:
-UX/UI Design
-Researcher
-Branding
Tools:
-Figma
-Figjam
Timeline:
-4 weeks
Skills:
-Competitive Analysis
-Business Strategy
-User Research
-Wireframes
-Prototype
-Usability Testing
Transforming an UX/UI Event-Based App Into a Resource Hub
Vitamina K is a Switzerland based design firm that consults and develops its own no code applications. The company needs support for its existing app, UX/UI Events, which is an app that lists out the leading UX events around the world. I was tasked along with another designer to add new features, such as incorporating a job board and networking options to foster engagement among junior designers.
Role:
-UX/UI Design
-Researcher
-Branding
Tools:
-Figma
-Figjam
Timeline:
-4 weeks
Skills:
-Competitive Analysis
-Business Strategy
-User Research
-Wireframes
-Prototype
-Usability Testing
UX/UI Hub
UX/UI Hub
UX/UI Hub
Foster Engagement Among UX/UI Design Students and Professionals
Foster Engagement Among UX/UI Design Students and Professionals
Foster Engagement Among UX/UI Design Students and Professionals
Transforming an UX/UI Event-Based App Into a Resource Hub
Vitamina K is a Switzerland based design firm that consults and develops its own no code applications. The company needs support for its existing app, UX/UI Events, which is an app that lists out the leading UX events around the world. I was tasked along with another designer to add new features, such as incorporating a job board and networking options to foster engagement among junior designers.
Role:
-UX/UI Design
-Researcher
-Branding
Tools:
-Figma
-Figjam
Timeline:
-4 weeks
Skills:
-Competitive Analysis
-Business Strategy
-User Research
-Wireframes
-Prototype
-Usability Testing
Business Objectives
Business Objectives
Business Objectives
Improve the event listing page and enhance user experience with the goal of driving more downloads and ratings
Improve the event listing page and enhance user experience with the goal of driving more downloads and ratings
Improve the event listing page and enhance user experience with the goal of driving more downloads and ratings
Add new features that will help junior designers go forward in their careers
Add new features that will help junior designers go forward in their careers
Add new features that will help junior designers go forward in their careers
Solutions Sneak Peak:
Solutions Sneak Peak:
Solutions Sneak Peak:
Build Your Profile
Build Your Profile
Build Your Profile
Simply create a personal profile from the get-go to connect with others right away.
Simply create a personal profile from the get-go to connect with others right away.
Simply create a personal profile from the get-go to connect with others right away.
Continuous Learning
Continuous Learning
Continuous Learning
Stay up-to-date with the latest events and resources provided by industry experts
Stay up-to-date with the latest events and resources provided by industry experts
Stay up-to-date with the latest events and resources provided by industry experts
Connect + Explore Job Openings
Connect + Explore Job Openings
Connect + Explore Job Openings
Make your profile public to connect with others and explore junior UX/UI job roles
Make your profile public to connect with others and explore junior UX/UI job roles
Make your profile public to connect with others and explore junior UX/UI job roles
Competitive Analysis
Competitive Analysis
Competitive Analysis
Social Aspect is the Primary Focus
Social Aspect is the Primary Focus
Social Aspect is the Primary Focus
Key Takeaways
Key Takeaways
Key Takeaways
Filters allow users to find relevant events quicker
Filters allow users to find relevant events quicker
Filters allow users to find relevant events quicker
Supermomos and Job Board both include a personal profile page that is beneficial for job search
Supermomos and Job Board both include a personal profile page that is beneficial for job search
Supermomos and Job Board both include a personal profile page that is beneficial for job search
Messaging features allow users to network and communicate with one another
Messaging features allow users to network and communicate with one another
Messaging features allow users to network and communicate with one another
Meetup and Supermomos allow users to join communities and groups based on interests
Meetup and Supermomos allow users to join communities and groups based on interests
Meetup and Supermomos allow users to join communities and groups based on interests
Primary Research
Primary Research
Primary Research
User Interviews & Key Insights
User Interviews & Key Insights
User Interviews & Key Insights
Students need additional support in technical skills (i.e. Figma)
Students need additional support in technical skills (i.e. Figma)
Students need additional support in technical skills (i.e. Figma)
Mentorship from experienced designers is incredibly valuable for junior designers
Mentorship from experienced designers is incredibly valuable for junior designers
Mentorship from experienced designers is incredibly valuable for junior designers
Networking is crucial for career growth but can feel discouraging when they don’t hear back
Networking is crucial for career growth but can feel discouraging when they don’t hear back
Networking is crucial for career growth but can feel discouraging when they don’t hear back
Being intentional when applying to jobs is key (ex: customized resumes, meeting specific job requirements)
Being intentional when applying to jobs is key (ex: customized resumes, meeting specific job requirements)
Being intentional when applying to jobs is key (ex: customized resumes, meeting specific job requirements)
Interview practice helps students feel more prepared and confident during the job search process
Interview practice helps students feel more prepared and confident during the job search process
Interview practice helps students feel more prepared and confident during the job search process
How Might We...
How Might We...
How Might We...
How might we help students get an internship or job as junior UX/UI Designers?
How might we help students get an internship or job as junior UX/UI Designers?
How might we help students get an internship or job as junior UX/UI Designers?
How might we help students network?
How might we help students network?
How might we help students network?
How might we help students finish their bootcamp sucessfully?
How might we help students finish their bootcamp sucessfully?
How might we help students finish their bootcamp sucessfully?
Site Map
Site Map
Site Map
Events, Connect, Jobs, Resources, and Profile are the Key Navigations
Events, Connect, Jobs, Resources, and Profile are the Key Navigations
Events, Connect, Jobs, Resources, and Profile are the Key Navigations
From user and competitive research, we saw that there is an opportunity for the app to become a hub for users to gather UX/UI related information. Users can come to this platform for purposes such as register for events, connect with others on LinkedIn, apply for jobs, and view resources to self-learn a topic.
From user and competitive research, we saw that there is an opportunity for the app to become a hub for users to gather UX/UI related information. Users can come to this platform for purposes such as register for events, connect with others on LinkedIn, apply for jobs, and view resources to self-learn a topic.
From user and competitive research, we saw that there is an opportunity for the app to become a hub for users to gather UX/UI related information. Users can come to this platform for purposes such as register for events, connect with others on LinkedIn, apply for jobs, and view resources to self-learn a topic.
User Flow
User Flow
User Flow
Reducing Friction in the Onboarding Process
Reducing Friction in the Onboarding Process
Reducing Friction in the Onboarding Process
As the questions from onboarding assist with building personal profile for users, it was challenging to balance the right number of questions to ask in order to create a basic profile while not having to spend too much time on it.
As the questions from onboarding assist with building personal profile for users, it was challenging to balance the right number of questions to ask in order to create a basic profile while not having to spend too much time on it.
As the questions from onboarding assist with building personal profile for users, it was challenging to balance the right number of questions to ask in order to create a basic profile while not having to spend too much time on it.
The Solution
The Solution
The Solution
Onboarding: The Onboarding process allows users to quickly build a profile to start connecting with others; it also allows stakeholder to collect user information
Events: Users can search the latest design events based on categories, as well as recommend events to the platform
Connect: The Connect page will increase response rate for those who wish to network with others, as they have already agreed to display their profiles on the page
Jobs: Explore junior roles that are more targeted for students and recent graduates
Resources: Users can search resources based on the topics they need more help with (ex: design tools, interview prep, etc), as well as recommend resources to the platform
Profile: Users can build out their profiles for others to easily connect with them and find common topics and interests to chat about
Wireframes
Wireframes
Wireframes
Bringing the Solution to Life
Bringing the Solution to Life
Bringing the Solution to Life
Onboarding
Jobs
Resources
Profile
Events
Connect
Onboarding
Onboarding
Jobs
Jobs
Resources
Resources
Profile
Profile
Events
Events
Connect
Connect
Guerilla Usability Testing
Guerilla Usability Testing
Guerilla Usability Testing
Improving Feature Comprehension and Design Consistency
Improving Feature Comprehension and Design Consistency
Improving Feature Comprehension and Design Consistency
Additional Design Changes: Events Screen
Additional Design Changes: Events Screen
Additional Design Changes: Events Screen
Color Palette
Typography
Buttons
Illustrations
UI Elements
Logo
Style Guide
Style Guide
Style Guide
Color Palette
Color Palette
Typography
Typography
UI Elements
UI Elements
Logo
Logo
Buttons
Buttons
Illustrations
Illustrations
Reflections
Reflections
Reflections
Ask Questions: It’s important to ask questions to clarify on the design direction and ask for feedback earlier in the design process
Ask Questions: It’s important to ask questions to clarify on the design direction and ask for feedback earlier in the design process
Ask Questions: It’s important to ask questions to clarify on the design direction and ask for feedback earlier in the design process
Communication is Key: Collaborating with members in different time zones require consistent communication. To ensure everyone is on the same page, it is essential to send meeting agenda and documents prior to meeting, along with meeting recaps to track all relevant discussions and next steps
Communication is Key: Collaborating with members in different time zones require consistent communication. To ensure everyone is on the same page, it is essential to send meeting agenda and documents prior to meeting, along with meeting recaps to track all relevant discussions and next steps
Communication is Key: Collaborating with members in different time zones require consistent communication. To ensure everyone is on the same page, it is essential to send meeting agenda and documents prior to meeting, along with meeting recaps to track all relevant discussions and next steps
Be Adaptable in the Face of Unforeseen Obstacles: About two weeks into the project, the team was notified one of the designers will not be continuing on this project. This set us back briefly but by scheduling more internal meetings and working sessions, my team member and I were able to finish the deliverable on time while over exceeding client expectations
Be Adaptable in the Face of Unforeseen Obstacles: About two weeks into the project, the team was notified one of the designers will not be continuing on this project. This set us back briefly but by scheduling more internal meetings and working sessions, my team member and I were able to finish the deliverable on time while over exceeding client expectations
Be Adaptable in the Face of Unforeseen Obstacles: About two weeks into the project, the team was notified one of the designers will not be continuing on this project. This set us back briefly but by scheduling more internal meetings and working sessions, my team member and I were able to finish the deliverable on time while over exceeding client expectations
Next Steps
Next Steps
Next Steps
Conduct More Usability Testing: Test the iterated designs prior to re-launching the app
Conduct More Usability Testing: Test the iterated designs prior to re-launching the app
Conduct More Usability Testing: Test the iterated designs prior to re-launching the app
Relaunch UX/UI Events: Incorporate additional features and reposition the app as a UX hub that provides learning and networking opportunities for junior designers. Future iterations can consider a location filter to allow users to customize their search and find events and jobs that are near them
Relaunch UX/UI Events: Incorporate additional features and reposition the app as a UX hub that provides learning and networking opportunities for junior designers. Future iterations can consider a location filter to allow users to customize their search and find events and jobs that are near them
Relaunch UX/UI Events: Incorporate additional features and reposition the app as a UX hub that provides learning and networking opportunities for junior designers. Future iterations can consider a location filter to allow users to customize their search and find events and jobs that are near them
Measuring success: Compare whether the number of downloads have increased from the previous app version, and measure task success rate for signing up for an account, utilizing the job boards, and connecting with other designers
Measuring success: Compare whether the number of downloads have increased from the previous app version, and measure task success rate for signing up for an account, utilizing the job boards, and connecting with other designers
Measuring success: Compare whether the number of downloads have increased from the previous app version, and measure task success rate for signing up for an account, utilizing the job boards, and connecting with other designers