I’m a UX Designer at Elsevier, where I design concept solutions, wireframes, and prototypes for both an AI content generation tool and a student performance product. My role spans from facilitating brainstorming workshops and conducting user research to collaborating closely with Product Managers, Researchers, Engineers, and the Design Lead to ensure thoughtful, user-centered outcomes.

Previously, I worked as a Senior Strategist in the advertising space for over four years. My work ranged from user interviews and insight mining to designing CRM journeys, planning workshops, and launching integrated campaigns—sharpening my skills in storytelling, research, and cross-functional collaboration.

During my free time, I enjoy swimming, Pilates, cafe hopping, live music, and finding good food. I’m currently on a hunt for authentic tiramisu and a good cup of matcha 😋