I’m excited to combine my strategy background and my passion for design to solve meaningful problems with a human-centered approach. My goal is to create a positive impact in the world through design.

Previously, I worked as a Senior Strategist in the advertising space for over four years. My projects have ranged from conducting interviews, research analysis, insight mining to creating CRM email journeys, workshop planning, and launching campaigns.

I’m someone who is naturally curious, empathetic, and deeply values diversity & inclusion. Growing up in Taiwan and moving to the US when I was ten have made me appreciate learning about different cultures and connecting with people from all over the world.

During my free time, I enjoy swimming, Pilates, cafe hopping, live music, and finding good food. I’m currently on a hunt for authentic tiramisu and a good cup of matcha 😋